Essentials, Accessories & Finishing Touches


Every bride dreams of planning the perfect wedding day. Step inside Peggy’s Wedding Department and that dream can come true. "Peggy's Upstairs" an oasis of calm and beauty in the upper level of the store.

Soft music, calming lights, flowing fabrics, flowers and soothing scents whisk future brides to a relaxing, stress-free place where arrangements can be made for one of life’s most important days. Personal, one-on-one service adds a special touch of class.



We can help you with . . .

Alex Evenings dresses at Peggy's Fashion Rack, Siren, WIKaren Miller dresses at Peggy's Fashion Rack, Siren, WI
Alex Evenings dresses

Mother of the Bride & Groom

When a daughter gets married, it’s a very big day for mom . . . and grandma, too! Peggy’s specializes in Mothers and Grandmothers of the Bride gowns and accessories. We stock a wide variety of beautiful dresses, in many styles, colors and fabrics. Sizes range from petite, misses and extended sizes. What’s more, our prices are very affordable!

For more information regarding
Mothers & Grandmothers of the Bride & Groom,
call 715-349-5000 or e-mail

Appointments Requested


The Adrianna Papell collection is internationally recognized for its fashionable designs with an emphasis on special occasion dresses for day and evening. The fashion styles are very wearable, ladylike and go beyond one season. Superior workmanship, styling, fabric and fit are the hallmarks of Adrianna Papell.


Alex Evenings is one of the most respected names in Special Occasion Apparel. Constantly evolving to provide the consumer with stylish, updated looks, the collection offers a full array of beautiful, feminine styles from the Little Black Cocktail Dress to Elegant Mother of the Bride gowns. Known for our flattering fit, focus on trend-right details, new fabrics and high quality, Alex Evenings is a collection to consider!


Alex Evenings is one of the few companies that offers styles in special sizes: Petites, Women's and Women's Petites, in addition to their Missy line: Alex & Eve.

Special Occasion Dresses

At Peggy’s, we know how important it is for the Mother of the Bride and Groom to look their very best on the big day.
Peggy’s has long, short and tea-length special occasion dresses.

Mother of the Bride Dress Tips

* Look at what the bride and bridal party are wearing and follow their lead as far as formality. If the bridesmaids’ are wearing long dresses, Mom can too. If the bridesmaids are wearing short or tea-length dresses, Mom can too.

* Decide on a color. The best color will be one that compliments Mom’s coloring and doesn’t clash with the wedding colors. Mom doesn’t have to match the bridesmaids.

* The Mother of the Bride should consult the Mother of the Groom when she has selected her dress, letting her know her selected color and how formal her dress is. If the Mother of the Bride is wearing long generally the Mother of the Groom should as well. Mothers’ colors do not have to be the same color but again should compliment the wedding colors.

Peggy’s specializes in Mothers and Grandmothers of the Bride gowns and accessories. Beautiful dresses come in a many styles, colors and fabrics. Sizes range from petite, misses and extended sizes. What’s more, our prices are very affordable!

Click photo to enlarge.

Complete Your Look With Shoes

Coloriffics sells fashion footwear for life’s memorable occasions. Peggy’s partners with Coloriffics to bring you the best in wedding shoes.

Coloriffics has shoes for the whole wedding party, from charming footwear for your flower girl, elegant shoes for the mother of the bride, fashionable styles for bridesmaids, to perfectly stunning shoes that will complement your gown. All with the superb craftsmanship that ensures comfort through the ceremony, reception and into the night.

Check out Coloriffics line of Sizzle & Jen+Kim shoes for your next event!


Peggy’s Fashion Rack & Gifts is an authorized dealer for SAVVI Formalwear. They can assist you in choosing the tuxedo style and vest color that is perfect for any wedding party. Featuring the latest styles of tuxedos and accessories, our trained staff makes sure everyone in the wedding party has a perfect fit.

A FREE Try-on service allows grooms and their attendants to try on the tuxes a day or two before the ceremony; any necessary alterations are made right in the store.

For out-of-town destination wedding parties, simply have measurements taken at any reputable tuxedo dealer, then call, email or fax in the measurements. We’ll handle it from here and take away all the worry. Also, we offer FREE tuxedo return service on Monday morning.


Destination Wedding Planning

Let Peggy’s Wedding Department help plan your destination wedding in Siren, Wisconsin . . .

Peggy’s often teams up with other area services such as photographer, florist and bakery to ensure this very special day is perfect from beginning to end.

For more information regarding Destination Wedding Planning, call 715-349-5000 or e-mail